![]() Everyone either said, “Wow, this is ridiculous, it’s a goat talking,” or they said, “Wow, this is the dumbest, why would they even make this?” So for to nitpick and notice that, clearly shows his state of mind is on some other sh– that I can’t comprehend, for him to actually sit there and for him to notice that it’s all blacks. Three, no saw that commercial and said, this is racist. ![]() It was originally supposed to be just two dudes, but Garrett from Trash Talk came with his friend and other people had showed up, so I just put all of them in that line-up, if you really wanna know the truth. Two, they’re all basically in their own clothes. ![]() Boyce Watkins, I guess he found it racist because I was portraying stereotypes, which is ridiculous because, one, all of those dudes are my friends. I guess people are claiming that it’s racist, which… you know, that wasn’t even portrayed in that commercial, there’s no type of hate being portrayed in that work of art at all - which I’m confused by. He got pulled over by the cops, and the lady points out the goat, who obviously attacked her because of the Mountain Dew. Tyler, the Creator: It was just a goat who liked Mountain Dew. What was the initial idea for the Mountain Dew ads? We like to hit people on the back of the head, not the front. Has this controversy affected other deals you have lined up for Camp Flog Gnaw, your new agency with William Morris?Ĭlancy: There are a lot of things in the pipeline, many of which I can’t talk about yet, because they’re all surprises. Everyone’s intentions were positive and it was always about them believing in the artistic vision of a kid who is culturally relevant. However, Mountain Dew took a chance on a culturally relevant kid and trusted his vision. I defer to Mountain Dew for any Mountain Dew-related questions. How did the Mountain Dew partnership come about?Ĭhristian Clancy: I honestly can’t remember exactly how it started. Several questions were deferred to Mountain Dew ’s requests for comment from the company had not been answered at press time. On Thursday afternoon, Tyler, the Creator and Odd Future manager Christian Clancy spoke exclusively with Billboard about the controversy, the clip and thought process behind it, and what it might mean for future projects. PepsiCo has had them removed.Doesn’t change what the public sees… the ad is not OK.” Tyler and Watkins have tweeted multiple times about the article and the situation.] Update, May 2, 2013: This post originally included video of the three ads for Mountain Dew by Tyler the Creator. Hopefully, other companies will think twice before giving birth to any more of Tyler’s empty ideas. And those stories put the final ad into better context-but they don’t redeem it. ![]() The other two commercials that are meant to precede the pulled ad are still in rotation. (If so, that was a terrible and wrongheaded assumption to make.) What seems more likely is that they knew what they were in for and wanted to spark some controversy-the better to sell their soda. And maybe they assumed that because Tyler himself is black, the ad itself wouldn’t be deemed racially offensive. Ignorance is the go-to excuse companies employ when called out for their foolishness. Perhaps PepsiCo were as ignorant as the people behind Ashton Kutcher’s Popchips ad, in which, for reasons still unknown, the actor donned brownface and a strained Indian accent. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |